Over the forecast period, breakfast cereals in Ireland is poised for significant growth, driven by several key factors. These include increasing demand for healthy and nutritious breakfast options, increased consumer purchasing power, growing awareness of the benefits of whole grains and fibre, and innovation and product diversification efforts by industry players.
Over the forecast period, there will likely be changes in distribution channels and regional dynamics. Supermarkets and discounters will continue to account for the largest category share.
Kellogg Co’s strategic choice to divide into three independent companies to foster growth will result in the establishment of separate entities focusing on global snacking, cereals, and plant-based foods. With its European headquarters located in Dublin, the ramifications of this restructuring will be particularly noteworthy for Ireland.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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