Muesli and granola, which experienced a slight decline in retail volume terms in 2022 due to a consumer preference for more affordable breakfast options, is projected to be the most dynamic category within breakfast cereals over the forecast period. This growth is expected to be driven by the burgeoning health and wellness trend and the increasingly trendy image of the category.
Over the forecast period, children's breakfast cereals is expected to see a gradual slowdown in growth in retail volume terms. Despite remaining one of the most popular breakfast options due to the convenience and kid-friendly taste of these products, the increasing dietary concerns expressed by parents is expected to negatively impact the category.
In line with the packaged food industry in general, sustainability is also likely to become an increasingly prominent concern for companies operating within breakfast cereals. One significant aspect of this matter is the increasing awareness among Spanish consumers regarding sustainable production practices.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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