During the forecast period, it is expected that the leading local players in breakfast cereals in Ukraine will continue to invest in the development of the category, taken advantage of the current situation to gain ground on their imported rivals. The key to this situation is the substantial surplus of raw grain in Ukraine, which is the result of blockades in the country’s seaports preventing the export of the country’s substantial grain harvests.
The forecast period is expected to see a continuation of the long-term shift away from traditional breakfast options such as home-made grain porridges and basic hot cereals and towards RTE cereals. While RTE cereals have a much more modern and sophisticated image than hot cereals and, in particular, traditional home-made grain porridge, the convenience that RTE cereals represent is likely to prove crucial during the forecast period.
With the eventual cessation of armed conflict in Ukraine anticipated before the end of the forecast period, some breakfast cereals manufacturers are already looking ahead to the post-war era and the challenges and opportunities that are likely to arise for their brands. In terms of opportunities, it is expected that significant numbers of Ukrainians will begin paying more attention to how healthy their diet is as soon as they are no longer preoccupied with more pressing concerns due to the spectre of war.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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