The forecast period is expected to see an expansion in the range of products available breakfast cereals, with the proliferation of products offered under niche brands expected to be a major factor contributing to this trend. In addition to the recent expansion seen in the range of muesli and granola offered under small niche brands, it is expected that other categories of breakfast cereals will witness the launch of numerous niche brands during the forecast period.
With health and wellness expected to be highly influential on the development of breakfast cereals in Turkey during the forecast period, it is very likely that leading names in the category will launch fortified/functional breakfast cereals in an effort to capture demand among consumers. With companies and brands competing with each other to differentiate their products on the basis that they offer the best health benefits, there is already significant precedent for leading brands across all categories of breakfast cereals to add various vitamins, minerals and nutritional elements to their products to make them more appealing within the health and wellness context.
E-commerce finally emerged as a mainstream retail distribution channel for groceries in Turkey at the peak of the COVID-19 pandemic in 2020. Since then, demand for e-commerce has continued to increase even as the influence of the pandemic has receded and this is due to the outstanding convenience that e-commerce represents, which has made it increasingly appealing at a time when many people living in Turkey’s largest cities face increasingly daily schedules.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!