The rising incidence of allergies in paediatric populations due to increased allergen exposure will likely drive greater demand for paediatric allergy remedies during the forecast period. Pollen allergies, also known as hay fever, are becoming more common among children in Bulgaria, while factors like climate change are making allergy seasons last longer.
In the coming years, e-commerce is expected to offer more opportunities for market expansion. As online retailing provides convenience for parents who are leading fast-paced lifestyles in urban settings, Bulgarian consumers are expected to turn to online platforms more often when purchasing consumer health products for their children.
Bulgaria is experiencing very challenging economic conditions following multiple events over the past couple of decades, starting with the financial crisis in 2008. As a result, an increasing number of Bulgarian families are opting to have one child or no children at all, resulting in a steady decrease in the birth rate in the country.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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