Paediatric consumer health looks set to perform positively on the whole over the forecast period, with robust growth in total current value sales predicted and most categories expected to see volume sales increase steadily. Demand should pick up in the short term as inflation comes down and the cost-of-living crisis eases, and then remain reasonably robust thereafter thanks to rising health awareness in Hungary.
Volume sales of paediatric vitamins and dietary supplements are projected to return to positive territory in 2025 and then grow consistently over the remainder of the forecast period. Given that such products are less likely to be considered essential, this category should be a major beneficiary of gradual improvements in purchasing power as inflationary pressures recede.
With many Hungarians becoming more concerned about the potentially harmful side effects and contraindications of active pharmaceutical ingredients in standard OTC medications, demand for herbal/traditional varieties is likely to increase across most paediatric consumer health categories over the forecast period. Accordingly, this area should be a focal point for innovation among both new entrants and established manufacturers.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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