During the pandemic, consumers purchased paediatric vitamins and dietary supplements in order to boost the immunity of their children and help safeguard them from COVID-19. However, consumers are now cutting out non-essential items such as vitamins and dietary supplements as the rollout of vaccines for COVID-19 make them less essential, a situation exacerbated by the rising cost of living.
Since the first lockdown during the pandemic, many children’s lifestyles changed completely, with the same applying to their health conditions. For example, children now generally use computers for lessons and during their spare time more often than they have in the past.
Increasing price sensitivity has led to a greater prioritisation on essential items such as food, rental or mortgage payments, transport and even fuel. Consumers are also drastically cutting down on categories that are not a priority.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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