Given the expected decline in the number of children aged 0-14 over the forecast period, paediatric consumer health will likely face low, but stable current value growth. Generally-speaking, parents are committed to supporting the wellbeing of their children and are ready to invest in paediatric products and pay more if they believe that a product provides some added value.
Paediatric vitamins and dietary supplements will continue to lead, accounting for nearly half of overall category value sales. VDS is expected to be one of the more dynamic categories, compared to other paediatric categories in terms of growth over the forecast period.
Nurofen and Ibustar are usually taken on board if symptoms of seasonal colds and flu become nasty. In such situations, parents tend not to experiment with lesser known brands and this will sustain category growth of paediatric ibuprofen in the forthcoming period.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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