Paediatric consumer health is expected to perform well through the forecast period. Parents do not tend to try to save on paediatric products; therefore, space for more innovative and consequently higher-priced products is present.
In 2023, there has been an increase in demand for paediatric analgesics like Nurofen Baby. This paediatric brand has gained popularity among local consumers due to its perceived high effectiveness and convenient syrup form.
Paediatric vitamins and dietary supplements is projected to register the second-highest the fastest retail volume and value (constant 2023 prices) CAGRs, in line with the increasing tendency of parents to take preventive measures that can improve the general health and wellbeing of their children and make them less susceptible to specific illnesses. Paediatric vitamins and dietary supplements is well placed to remain among the largest and highest-value categories, given the high-end and added-value ingredients of many of these products, along with paediatric analgesics.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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