Consumer preference is undergoing premiumisation in staple foods, driven by convenience. The convenience trend has been notable in rice, pasta and noodles, with consumers increasingly opting for ready-to-eat options, such as microwaveable rice, or packaged rice with flavourings.
The market is showing a more pronounced trend of players developing foods to meet the needs of diverse demographic groups, with a focus on personalised and innovative offerings. One aspect of this innovation is seen in the diversification of cuisine options, catering to different cultural preferences.
Sustainability is a growing concern amongst consumers, particularly regarding food packaging. While Australia’s soft plastic packaging recycling programme has faced challenges, there is rising awareness of recycling issues, leading to increased initiatives by local councils in 2023.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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