The anticipated sustained high price of wheat is expected to further drive up the unit price of pasta, with South Africa relying heavily on imports for its supply. This is likely to prompt local consumers to seek promotional activities or price discounts as a means to mitigate the impact of escalating costs.
Retail demand for rice is likely to remain elevated over the forecast period as some local consumers move away from bread due to the high unit prices. However, India, South Africa’s second-largest supplier of rice, announced in July 2023 that it was banning exports of most rice varieties (non-Basmati) as local production remains under pressure due to climate changes such as the El Niño phenomenon.
While the global pandemic saw many consumers cooking at home out of necessity, this is also a more affordable approach compared with buying ready meals or takeaway options. When consumers were confined to their homes during the pandemic, they also rediscovered the convenience of leftovers, which offer a convenient lunch for the following day.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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