Improved technology will continue to reduce local rice production costs, driven by a free trade agreement with the United States signed in 2012. Under this agreement, rice imports will eventually incur a 0% tariff by 2030.
One of the prominent consumer trends in Colombia is the pursuit of healthier eating habits. Although product innovation in categories such as rice can be challenging, there are opportunities for adaptation to meet the rising demand for healthier food choices.
The emergence of gluten-free dried pasta is a noteworthy innovation, driven by considerable demand among mid to high-income consumers. These products can be priced significantly higher than regular white rice, with cost considerations being a factor.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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