The marginal growth expected in rice, pasta and noodles over the forecast period is a solid performance for the category given the negative demographic trends in the country. All product ranges are set to continue to benefit from the significant innovation activities of the leading manufacturers, as well as new artisanal businesses which are expected to launch new niche products across the board over the forecast period.
Perceived to be of superior quality compared with regular pasta, chilled pasta is expected to continue to see strong demand going forward, although its market size will remain niche in comparison to regular pasta. This consumer demand, which stems from the rising preference for fresher foods and a growing focus amongst consumers on the food they eat, will result in chilled pasta recording the fastest growth over the forecast period.
Plain noodles is expected to continue to decline over the forecast period due to changing consumer preferences and the reduced use of plain noodles for soup. Instant noodles, however, should remain a rapidly developing category as a result of rising consumer demand for these convenient products, and an increased range of products available in the market.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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