Street stalls/kiosks will continue to see healthy, yet slowing growth over the forecast period, with both current value sales and the number of transactions expected to recover to pre-pandemic levels in 2024. While Indonesians will remain cautious about their spending, such outlets are generally characterised by lower unit prices than other categories, such as limited-service restaurants, and will therefore be more resilient to any economic pressures that lie ahead.
Fried chicken products will remain firm favourites with Indonesian consumers who frequent street stalls and kiosks, with beverages also continuing to contribute strongly to sales. Unlike fried chicken, which is in no need of innovation, due to its status as a favourite dish in the country, the success of beverage products is highly dependent on players’ investment in innovative new lines which tap into emerging trends.
Digital payments via QRIS barcode scanning will become increasingly popular in street stalls/kiosks in Indonesia during the forecast period, as operators attempt adapt to consumers’ increasingly busy and technological lives. This will be especially the case for chained outlets, which are likely to offer substantially more promotions associated with such payments than independent brands, in order to push the cashless trend which is slow to move in the category.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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