Food trucks represent a notable emerging trend in the Malaysian market and are being utilised by a growing number of u foodservice players to offer street food and drinks such as coffee and tea. For example, Curbside Cantina is a well-known food truck located in the vicinity of Damansara, which offers Mexican food such as fish tacos.
While Malaysian consumers will become more cautious about their spending, thanks to ongoing economic uncertainty, outlets such as street stalls/kiosks are generally characterised by low unit prices and will therefore be more resilient to any inflationary pressures that lie ahead. Sales through these outlets will also be boosted by international tourists visiting the country, who will be keen to seek out new, authentic taste sensations.
The final year of the review period, saw a large number of international brands enter the street stalls/kiosks scene. Younger generations, especially Generation Z and Millennials, frequently visit street stalls/kiosks that offer trendy food and drinks options.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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