While there was no significant new legislation affecting health and wellness dairy products and alternatives introduced in 2023, Denmark is planning to implement a new carbon dioxide tax by 2027 (to align with new EU green law). That will influence prices for many industries, especially in the dairy segment.
The forecast period is set to see further notable development of the plant-based claim, as more and more consumes look to reduce their consumption of meat and dairy products. This will be encouraged by the efforts of the Danish Government to encourage the population of Denmark to reduce their meat and dairy consumption as part of plans to reduce CO2 emissions and hit sustainability targets.
Functionality and fortification are likely to play a growing role in the development of health and wellness dairy products and alternatives in Denmark in the forecast period. High protein claims are already becoming increasingly common, in line with more general trends in consumer dietary habits.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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