Natural is set to be the leading claim across the forecast period, with retail sales of natural dairy products and alternatives projected to rise at a 3% 2023 constant value CAGR to reach PLN6.3 billion in 2028.
The number of Polish consumers keen to eat vegan products is set to rise over the forecast period, with concerns surrounding environmental benefits, animal welfare, and health driving innovations. In addition to consumers switching to these diets, innovations in the vegan and plant-based landscape will continue to boost growth.
Across the forecast period, low-fat dairy products and alternatives are set to gain ground, projected to rise at a 3% 2023 constant value CAGR to reach PLN3.8 billion in 2028.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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