The forecast period will see a rise in consumers reaching for fortified and functional goods, which are viewed as an easy and convenient way to increase the nutritional benefit of the goods they consume. Good source of vitamins is, therefore, expected to remain the leading claim across the next five years, with retail sales projected to rise at a 2% 2023 constant value CAGR to reach MXN72.
As consumers continue to focus on the health benefits of the food they consume, vegan and plant-based alternatives are expected to become more popular among the population of Mexico. Innovations in these areas will continue, catering to the increasing numbers of local consumers pursuing these diets to improve their health while responding to concerns surrounding sustainability and animal welfare.
Across the forecast period, health and wellness dairy products and alternatives with a natural positioning are expected to continue being in demand, with consumers in Mexico looking to reduce the risk of longer-term health conditions. In addition to avoiding high levels of fat, salt and sugar, the negative media coverage and discussion surrounding ultra-processed foods and artificial ingredients will increasingly shape buying habits.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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