There is expected to be a growing demand for plant-based milk over the forecast period as increasing numbers of local consumers respond positively to products such as soy, almond, and oat milk. Soy milk is widely used in many Asian countries in foodservice and retail, contributing to its prominence in local culture.
An increasing number of local consumers are set to turn towards food and drink products that offer fortification or functionality as these are increasingly seen as a way to improve long-term health outcomes and provide immune support. Habits adopted during the pandemic are expected to continue as consumers look to review and change their diets in an attempt to stay healthy.
Concerns over the development of non-communicable diseases such as cancer, diabetes and cardiovascular disease are causing more consumers to reflect on the effect diet has on long-term health outcomes. This in turn is likely to make consumers more inclined to invest in dairy products and alternatives that are not only perceived to be healthier but which also carry specific health claims such as bine and joint health, brain health and memory, and cardiovascular health.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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