Functional and fortified products are a key focus for product innovations in dairy products and alternatives. Protein is particularly prominent in new product development.
The merging of health and wellness and ethical (particularly environmental) trends is leading to a growing number of consumers looking to reduce their consumption of meat and dairy products. This is supporting rising demand for alternatives to standard dairy products carrying claims such as vegan and plant-based.
As well as seeing a growing range of functional dairy products and alternatives carrying the high protein claim, the forecast period is likely to see an expanding range of products bearing other functional and fortification claims, including probiotic and enriched with a range of vitamins and minerals. The range of functional benefits offered by products is set to expand as consumers become increasingly sophisticated in their knowledge about nutrition and increasingly demanding in terms of what they expect from their food.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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