Consumers are becoming more aware of the added sugar content in dairy products such as milk, yoghurt, cream, and cheese. This is partly because the US FDA recently proposed stricter standards for school meals, emphasising lower added sugar and even no sugar, which raised consumer awareness of the dangers of the overconsumption of sugar in various packaged food products.
More consumers in the US are expected to turn towards foods that offer fortification or functionality in the forecast period, as these are increasingly seen as options to boost gut health and other need states. Habits adopted during the pandemic are also expected to continue, as people look to change their diet in order to boost their metabolism and stay healthy.
More US consumers are expected to be concerned with having the right dietary habits for themselves, whether this is vegan, vegetarian, or (most commonly) flexitarian. However, the consumer group for vegan and plant-based products not only includes those who choose such products based on dietary preference.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!