The forecast period is expected to see most categories of health and wellness dairy products and alternatives continue to underperform due to the tendency of local consumers to undertake cross-border grocery shopping trips into Sweden as a way of saving money, a widespread practice that undermines retail value sales in numerous fmcg categories. However, health and wellness products are expected to fare better than regular dairy products and alternatives as consumer attention continues to fall on the importance of maintaining a healthy diet.
Vegan and plant-based products are likely to increase in popularity over the course of the forecast period as more consumers come to question whether the undisputed high nutritional value of dairy products and their ubiquity in Norwegian cuisine as well as the appeal of these products on the basis of taste and texture is enough to justify consuming them, given the unanswered questions that many local people have in relation to the potentially negative impact of dairy consumption on their long-term health. In addition, increasing numbers of local consumers are becoming more interested in minimising the environmental impact of their consumer choices, while many Norwegians are becoming concerned about the animal welfare issues surrounding the manufacturing of animal-based products.
Over the forecast period, it is expected that increasing numbers of Norwegians will be classified as overweight or obese, and this is likely to fuel rising public concern over the elevated risk of a range of potentially very serious long-term preventable health conditions that flow from being overweight or obese. This will inevitably motivate significant numbers of local consumers to take steps to reduce the amount of sugar, fat and salt in their diets in an effort to manage their weight and prevent the onset of cardiovascular issues.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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