Volume sales of polishes overall are expected to continue declining over the forecast period, with Belgians increasingly shifting towards furniture and footwear purchases that are more affordable and less durable and have little or no need for polish. The consumer base continues to shrink, with fewer and fewer young people interested in products made from leather, wood (except floors) or metal.
Many consumers no longer have the time or the inclination to use polishes, often perceiving its products to be old-fashioned. Many of the materials used in consumers’ homes no longer need polishing, with furniture increasingly made from plastic or with easy-to-clean surfaces that do not require polishing.
Casual and sports footwear is becoming increasingly acceptable in more situations, including the office, and such shoes do not typically require the use of shoe polish. As workplaces continue to shift towards adopting more casual work attire some employees are even wearing trainers to work rather than traditional leather shoes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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