According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, high quality, low price, scented and multifunctional are the most important product features for Brazilian online consumers in terms of household essentials. Thus, the competition posed by alternative products, such as home care disinfectants and standard floor cleaners, is an additional factor contributing to the anticipated decline of floor polish in Brazil over the forecast period.
According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 49.94% of Brazilian online consumers positively responded to questions on weekly cleaning routines and domestic chores.
Over the forecast period, demand for polishes in Brazil is expected to further decline, driven by several soft drivers, such as weak habit persistence, low consumer awareness of the category, as well as lifestyle and generational trends. In particular, younger generations do not understand the specific benefits of using polishes, while they tend to look for practicality in their home care purchases and cleaning routines.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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