Design and home décor trends are set to remain unfavourable for floor, metal, and furniture polishes. Indeed, consumer habits have been subject to change over recent times, and younger generations are not allocating time and effort to polishing floors, furniture, or silverware, as was previously more common among the older generations.
Comfort and convenience are set to remain the key trends in footwear over the forecast period, which will also be supported by low consumer purchasing power steering people away from the purchase of expensive leather shoes which require regular maintenance. That said, on the flipside, those who do own or purchase expensive leather shoes will be more inclined to look after them in order to make them last longer.
Camel is expected to retail its leadership in polishes, thanks to its overall strengths of wide availability across retailers, and strong brand recognition, with the name Camel becoming almost synonymous with shoe polish. The brand offers a wide range of options covering multiple formats, from sponges to creams, and all these factors combine to cement its leadership in a solid position.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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