Changing consumer preferences are set to continue to impact polishes in Kenya in the forecast period. Furniture polish and floor polish both witnessed a drop in demand at the end of the review period.
The projected overall decrease in retail volume sales of polishes in the forecast period is informed by low product variety. No key new product developments or entrants are anticipated in polishes in the short to medium term.
The main driver of growth in shoe polish lies in population trends, not least the increasing numbers of school children and workers in the country, who are the main consumers of shoe polish. Population growth is expected to be joined and fuelled by ongoing strong rural-urban migration, whereby many consumers migrate into major towns to seek jobs.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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