Over the forecast period, polishes is likely to see further decline. The trends in behaviour and aesthetics that adversely affected the category during the review period have become ingrained and are particularly strong amongst younger consumers.
Floor polishes will likely continue to post a particularly strong decline in polishes, not only because of the maturity of the category and the fact that modern flooring surfaces do not require specific treatment, but also because consumers will increasingly opt for multi-purpose products as they look to save money, as well as appreciating the convenience of one product that can perform multiple tasks.
Due to the limited growth potential and maturity of polishes and the related lack of manufacturer focus, innovation will likely remain limited in the category during the forecast period. Moreover, advertising and promotional activities are non-existent ,which will further impact the visibility of the category and hence consumers' exposure to it.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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