Polishes is expected to show a retail volume and value decline over the forecast period, with more consumers increasingly viewing these products as non-essential. The category's lack of growth prospects is also expected to contribute to the decline, as brands are not set to invest in product development and innovation.
Shoe polish is set to record a decline over the coming years as consumers increasingly buy athleisure footwear styles that limit the need for polish. The pandemic accelerated a trend to less formal attire at workplaces, including wearing less formal footwear, which cuts into growth prospects for shoe polish.
Sustainable products are expected to gain interest over the forecast, driven by consumer interest and demand for eco-friendly goods. Although opportunities in polishes appear limited, creative and innovative brands with sustainable options are active in the market.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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