Cow's milk is projected to experience favourable growth in both volume and value terms throughout the forecast period. This growth will be driven by the expansion of modern trade channels and the introduction of a wider variety of products and flavours, particularly in the realm of flavoured milk drinks.
Lactose-free milk is expected to gain momentum over the forecast period, driven by increasing consumer awareness of dietary health and the rising prevalence of lactose intolerance. As consumers become more health-conscious, the demand for lactose-free milk, which aligns with global health and wellness trends, is anticipated to grow.
While milk alternatives have surged in popularity across Western and Eastern Europe, their adoption in Georgia is not anticipated in the foreseeable future. This reluctance is due to limited consumer knowledge about such products and the lack of diverse options in the market.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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