The leading fresh milk players, that is Danlac and Piamonte, will register growth over the forecast period. Higher income consumers will increasingly buy fresh milk as they consider fresh milk to have a healthier and more natural positioning.
In the Peruvian market, some flavoured milk drinks target adults. These include Gloria Shake, that is available in chocolate, mochaccino, and cappuccino flavours, as well as Muu shake by Laive.
The expansion of Starbucks and Juan Valdez-style coffee shops will drive demand for shelf-stable milk in the foodservice channel during the forecast period. This type of coffee is considered expensive, but at the same time is aspirational.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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