Mleiha Dairy Farm in the emirate of Sharjah started its production in June 2024. Its focus on producing A2A2 protein milk and its use of sustainable practices with Tetra Pak’s solutions could significantly impact dairy in the United Arab Emirates by raising consumer awareness of the health benefits associated with A2A2 protein milk, setting new quality and sustainability benchmarks, and encouraging local production.
Protein-enriched milk is on the rise in the United Arab Emirates as the primary goal of dairy producers is to cater for a segment of consumers actively seeking beverages that support both pre- and post-exercise nutrition. These products are positioned to add significant value for manufacturers, particularly since they are exempt from the Ministry’s price cap regulations, allowing for potentially higher profit margins.
The continued rise of discounter Viva in the United Arab Emirates highlights a significant shift in consumer behaviour, where the emphasis on value for money is becoming increasingly prominent. As Viva expands its range of affordable yet high-quality products, it appeals to a broader audience, including those who traditionally favoured premium brands.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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