The market for drinking milk products in Lithuania is expected to see a stagnant performance in retail volume terms over the forecast period. To some extent, this is due to the high level of saturation in the dominant segment of full fat fresh milk, which has long been a staple of the local diet, and the general unavailability of semi skimmed and fat free fresh varieties.
Auga Group, a well-known organic food producer in Lithuania, has recently expanded its portfolio to include, fresh cow milk market in 2024. While its products are more expensive than non-organic alternatives, being positioned in the mid-priced segment, they have the potential to attract a growing segment of consumers who are willing to pay more for sustainable products.
Competition between branded milk and private label alternatives is expected to intensify during the forecast period. This trend will be driven by the growing reputation of private labels, the expansion of discount chains, and, to a lesser extent, the influence of chained supermarkets.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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