In recent years, several US states have enacted legislation focused on animal welfare and sustainability, which is expected to reshape dairy farming practices. Notably, in 2022 California introduced a law mandating a 40% reduction in methane emissions from 2013 levels by 2030.
Although the consumption of milk has been on the decline for many years now, production volumes for dairy farms in the US have remained stable since 2014. This suggests that while consumer preference may be shifting away from milk, dairy products as a whole continue to be in demand.
In 2023, plant-based milk accounted for a fifth of the value of cow’s milk in the US. This proportion is set to remain stable in 2024, even though some plant-based milks are expected to experience notable declines in value and volume terms.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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