Functional milk is expected to gain traction over the forecast period, such as with added vitamins, calcium, and protein content, catering to health-conscious and active consumers. Lactose-free milk is also becoming more popular, as consumers look to manage lactose intolerance.
The milk industry in Poland is undergoing gradual consolidation, with the number of entities in the market expected to decrease. This consolidation is a response to the instability and growing costs of milk production, coupled with price-sensitive consumers experiencing rising living costs.
Despite industry challenges and the growing presence of plant-based milk alternatives, volume growth of traditional milk is expected to continue over the forecast period. Milk remains a staple of Polish cuisine, and its popularity is driven by market inertia and consumer loyalty.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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