Drinking milk products will register marginal constant value growth over the forecast period, as increasing competition, including from private label players, drags down prices. Also, population decline will also dampen value and volume sales.
Plant-based milk will register further growth over the forecast period as the consumer base expands and this will pose a threat to cow’s milk. In addition to those who are lactose intolerant, demand for plant-based milk comes from the growing numbers of consumers who are following vegan lifestyles and/or a plant-based diet.
While drinking milk already adopts certain environmentally-friendly practices such as using recyclable packaging to a large extent, there will be increased production and demand for organic milk over the forecast period, as government policies support such initiatives. In addition, there will be increased investment in technology to make milk production more efficient, such by as investing in robotics.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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