Processed meat, seafood and alternatives to meat is expected to see growth across all categories in volume and current value terms in the forecast period. However, although a heated concept amongst venture capital in 2021, the financing of meat and seafood substitutes has cooled down, and sales in this category are likely to remain low in the forecast period, and limited mainly to foodservice.
Frozen processed meat is set to see above-average growth within processed meat, seafood and alternatives to meat in 2023. Urbanisation in China has been encouraging consumers to prepare and eat food more efficiently due to less leisure time; thus, products with a good taste and that are convenient for home cooking, such as ready meals and frozen processed meat, are expected to see robust growth in the forecast period.
As mindful eating is gaining relevance, people are focusing more on the health and nutrition of their daily food consumption. Being an important part of the main course for many, processed meat and processed seafood are also experiencing an upgrade in the quality and nutrition of raw ingredients, as a response to the soaring consumer demand for freshness and nutrition.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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