During the forecast period, meat and seafood substitutes is set to remain a dynamic if incipient category as the leading names seek to take advantage of the opportunities that the eventual cessation of armed conflict will inevitably present. Specifically, the eventual return of Ukraine’s affluent urban middle-class, many of whom have fled the country to avoid being caught up in the war, will restore a significant proportion of the core consumer base for these products.
While companies and brands present in many packaged food categories have struggled to manage the impact of the ongoing war in Ukraine on their operations, some of those present in processed meat and processed seafood have found new opportunities to generate higher sales as increasing numbers of local people are spending their free time preparing picnics and barbecues, to the benefit of processed meat and processed seafood brands. One important factor to consider here is that the scope of entertainment and leisure options for the local population has been drastically reduced since the onset of armed conflict due to extreme pressure on household spending and a lack of options due to the closure of cinemas, theatres and other entertainment and leisure venues.
The forecast period is expected to see a continuation of trends that have been favourable to sales of shelf stable meat since the February 2022 invasion of Ukraine by the Russian Federation. Specifically, significant numbers of local consumers have increased their consumption of shelf stable red meat and shelf stable poultry as these products represent the ultimate option for those who wish to store nutritious, non-perishable food at home for emergency situations where they need to prepare dishes without electricity and/or running water.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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