All categories are expected to see retail volume and value (constant 2023 prices) growth over the forecast period, albeit at slower rates than towards the end of the review period, as a level of maturity develops. As price concerns dominate consumer behaviour, companies are looking for ways to offer products at more affordable price points.
Following the increase in red meat prices and increasing array of poultry and seafood alternatives, chilled processed red meat’s product variety is expected to diminish in the forecast period. When it comes to processed red meat products, consumers are expected to use a value for money approach to an even greater extent.
Considering the impact of challenging economic conditions on consumer behaviour, companies are compelled to devise strategies and innovate to maintain or improve their competitive positions. Given the robustness of retail value growth, supported by still very high inflation, major players are expected to investigate alternative strategies aimed at ensuring volume-based expansion.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!