The Finnish plant-based start-up Meeat Food Tech (Muu brand), a company that separated from the domestic meat house Pouttu in 2020, won the award for the “Best New/StartUp Business” at the World Food Innovation Awards. This player is expected to tap into an anticipated demand for good flavour and texture and price points from consumers of meat substitutes.
Marketing strategies are expected to continue to matter greatly in the category in Finland. For example, the Muu meat substitute brand has been marketed with the use of a food truck, which visited events and festivals in summer 2023.
Sustainability and responsibility are set to continue to capture consumer interest in the category in the forecast period. In this vein, Muu’s meat substitutes packaging has been redesigned to be smaller, thereby reducing the amount of plastic used.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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