As economic forecasts suggest that stability may return by the end of 2025, brands in the processed meat, seafood and meat alternatives landscape will focus on value-added products, in a competitive landscape. By highlighting affordability, convenience, and nutritional benefits, companies can effectively communicate their value propositions to consumers.
Rising awareness around health will influence consumer behaviour across the forecast period, leading many to reduce their meat consumption in favour of healthier options. This shift will be driven by motivations such as disease prevention and weight management.
The rise of flexitarians is reshaping dietary habits, with initiatives like Meat Free Mondays encouraging consumers to explore meat alternatives and reduce their overall meat consumption. This trend is particularly pronounced among younger generations, who are often more open to trying new products.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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