Over the forecast period, processed seafood in Poland is projected to record positive volume and value growth, fuelled by the health benefits associated with seafood and its cultural popularity. There is, in Poland, a growing consumer willingness to pay a premium for seafood, typically more expensive than meat and deli products.
Processed meat and seafood in Poland will undergo significant changes during the forecast period, with marketing campaigns and influencers playing a pivotal role. Exclusive brands available only in specific discount stores, such as Lidl's Pikok brand, are likely to lead the way in marketing initiatives.
Players in meat are highly likely to diversify their products portfolios to include vegetarian and vegan alternatives throughout the forecast period, reflecting changing consumer dietary preferences and rising interest in plant-based and cell-cultured meat products. Despite the prevalence of meat dishes in Polish households, a shift in dietary habits is anticipated, with cell-cultured meat - produced from animal cells in a lab - gaining attention.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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