While sales of ibuprofen are set to grow during the forecast period, driven by the good performance of domestic brand, Algofren, its penetration in comparison to acetaminophen is set to remain low. This is because, in Greece, analgesics has become virtually synonymous with the brand, Depon, and it is very hard for other brands to compete.
The marketing strategies of the leading players are set to remain quite diverse. Vian is starting to employ a different strategy to most domestic companies, targeting activities towards health care professionals such as doctors and pharmacists, as well as increasingly trying to reach out to consumers via advertising in various media.
Sales of topical analgesics are set to grow in value and in volume terms during the forecast period. Increased time spent in front of computers and sitting down will result in more people suffering from back and neck pain.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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