With older adults more prone to a host of ailments that cause pain, the fact that Taiwan has a rapidly aging population should continue to boost overall demand for analgesics during the forecast period. In particular, this demographic trend will strengthen interest in varieties for the treatment of chronic pain resulting from arthritis and other musculoskeletal disorders.
To reduce public spending and pressure on the national healthcare system, over the forecast period the Taiwanese government will continue to pursue policies geared towards encouraging greater self-medication among the population. Analgesics will remain one of the areas of the local consumer health market best placed to profit from this trend, as mild-to-moderate pain and fever are the primary symptoms of many common minor ailments, and also among those people tend to be most confident about treating themselves with OTC medications.
Digital marketing activities look set to intensify in analgesics over the forecast period. Most notably, it is expected manufacturers will increase advertising via social media platforms in an effort to raise brand awareness and reach a wider audience.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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