The COVID-19 experience has enhanced health and wellness awareness in Turkey, placing a stronger focus on the demand for natural products and home-made remedies. Within analgesics, this is visible with consumers treating back pain with traditional, natural, heat wraps.
The ageing population trend is seeing an increase in the 65-year-old-and-over population. Positively for category development and growth, older consumers tend to suffer more from chronic pain and ailments that can be treated with analgesics.
The lifestyles of young consumers feature long hours sitting in front of computers that can lead to neck and shoulder pain or backache from an earlier age. Moreover, consumers are using digital screens for long periods, fomenting headaches and eye ache, etc.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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