Value growth is expected to slow down dramatically in the upcoming period. Analgesics are one of the more essential consumer health products and this will support volume sales, alongside Kenya’s growing population.
Domestic brands wield a notable advantage over their international counterparts in analgesics. This is connected to their inherent proximity and affordability, rendering them more appealing to local consumers.
Effective marketing strategies that focus on brand recall will serve as a winning strategy in analgesics, as consumers tend to self-medicate due to a lack of access to doctors. Investment in TV and other above the line advertising will help to drive brand awareness and influence retail volume share.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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