Retail sales of analgesics are expected to see a fairly flat performance in constant value terms (2023 prices) over the forecast period as demand for adult aspirin continues to decline. While this will be partially offset by growing sales of adult acetaminophen, this will not be sufficient to offset the reduction in revenue caused by this development.
The development of a more restrictive attitude to diclofenac will limit sales of topical analgesics over the forecast period. Since 2023, sales of diclofenac-based topical analgesics have classified as behind-the-counter products and are available in pharmacies only.
While analgesics is not a highly innovative category, there is still scope for further new product development during the forecast period. With the topical application of diclofenac having been shown to have a negative effect on aquatic organisations, many consumers are expected to show a preference for herbal/traditional alternatives.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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