Analgesics is slated for stable positive sales growth over the review period, with the trend of Norwegians steadily increasing the volume of analgesics they consume expected to continue building. As mentioned above, this is largely the result of the ageing of the local population, the increasing prevalence of sedentary lifestyles, which raises the risk of orthopaedic problems from sitting for too long, the fact that some people are taking more exercise, which raises the risk of moderate and mild injury, and the increasingly hectic and stressful lifestyles that busy urban professionals in Oslo and other major urban areas tend to lead.
Topical analgesics/anaesthetic is set to continue recording a stable and steady performance over the forecast period. While sales growth in the category slowed due to rising maturity towards the end of the review period, demand continues to increase as consumers become more interested in taking exercise, especially outdoor activities.
Innovation is unlikely to emerge as a major area of competition in analgesics over the forecast period. Instead, interest in innovation is set to remain limited among the category’s key players in this is a reflection of the dominant positions of the leading brands.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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