The self-medication trend is set to be most evident when it comes to the use of analgesics. Analgesics are one of the more essential consumer health products and this will support volume sales and ensure stable value growth over the forecast period.
Adult aspirin is set to remain the largest systemic analgesic in terms of value sales and will also register the highest volume growth over the forecast period. Aspirin remains highly popular in North Macedonia, especially amongst elderly consumers.
Despite consumer concerns about certain side effects of ibuprofen, good availability and the ubiquitous presence of adult ibuprofen brands will drive category growth, and ibuprofen should record the second fastest growth within analgesics over the forecast period. However, as the category is nearing maturity, growth over the forecast period will be slower than that seen in the review period.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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