As the cost of living continues to escalate, accompanied by high inflationary pressure in Nigeria, consumers will look to redistribute their limited budgets towards essential items. The ongoing trend of downtrading is anticipated to persist as consumers seek more affordable alternatives such as generics and locally produced brands.
As brand loyalty continues to wane and consumers increasingly explore new options, particularly when these alternatives are equally effective, brands are set to intensify marketing efforts over the forecast period. Brands will focus beyond pricing to invest in product innovation.
The government is actively promoting local production, and while companies like Emzor Pharmaceuticals have managed to secure a share of the market, the landscape is not devoid of challenges. Infrastructure issues, the energy crisis, delays in ports, and distribution challenges collectively undermine the competitiveness of companies operating in Nigeria, creating operational difficulties.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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