The importance of the leading digestive remedies categories in retail value terms – laxatives, antacids, and diarrhoeal remedies – is expected to become more pronounced due to various factors, one of which is ongoing health concerns surrounding Australians. Many young Australians are not getting the recommended amount of dietary fibre in their diet due to not consuming enough fruit and vegetables.
With the increase in health conditions relating to indigestion, other industries have been promoting solutions to help consumers deal with the symptoms of this condition. This can particularly be seen in the dairy category within packaged food, with more products touting probiotics’ ability to improve gut health as a key selling point.
The largest categories in digestive remedies in retail value terms are laxatives, antacids, and diarrhoeal remedies. With all these categories forecast to see steady growth in the next five years, potential gaps in the market are likely to be explored where possible, in order to compete against the major brands.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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